Near Sheltered Bridge, Conscience Culture Exhibition Hall is in the style of stilted buildings of Tujia People. The exhibition hall is divided into five exhibition areas: natural law (humane and historical area), good people (commercial culture area), conscience (folk customs and intangible cultural heritage area), geography (natural scenery area) and comprehension area. In the diverse and all-round forms, the exhibition hall publicizes spiritual wealth and core value shaped over the course of past years in Zhuoshui Ancient Town. It echoes with Moral Monument in the ancient town to tell merchants in the ancient town that the way of engaging in business deals and conducting oneself lies in “conscience”.